Campaign #AVIDAEMNOSSASMÃOS, (life in our hands) "A segurança agradece" (Safety says thank you), by DSM aimed to engage employees in the conversation about safety and well-being in the company.

​

I developed illustrations to be used in a series of videos and posters that explain the main causes of accidents, featuring the employees themselves as characters.

​

The campaign resulted in a significant decrease in the Accident Frequency Index. The index dropped from 0.35 in January 2019 to 0.06 in January 2020.