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La Basque is a pioneer in producing premium ice cream in Brazil since 1980, using natural and carefully selected ingredients for over 40 years. Through innovation and authenticity, the company maintains the artisanal tradition in the production of ice cream with unforgettable flavors, perfect textures, and ideal creaminess.
• Redesign the La Basque ice cream brand
• Reinforce the positioning of the La Basque brand as premium.
• Propose an update of the logo that maintains its essential characteristics, but communicates an evolution.
• Standardize La Basque's communication, both in products and in points of sale and store environments, so that the brand has a visual unity.
Branding & Packaging Design
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